Written by Brian Daly | 04 June 2010

Phantom highly commended for ‘Bumper 2 Bumper’ in Business To Arts Awards

Phantom 105.2’s massive outdoor headphone disco, Bumper 2 Bumper, has been highly commended in the ‘Best Sponsorship of an Event’ category of the Allianz Business to Arts awards 2010.  The awards recognise collaboration and creativity in business and arts partnerships.

In 2008, the Dublin Dance Festival wanted to programme participatory events to get people involved with dance, as well as making contemporary dance more inviting to a general audience.  At the same time, Phantom was just over a year old and was engaged in a process of growing its listener base.  The two aims aligned and Bumper 2 Bumper, a free headphone disco was born.  It’s a twist on the traditional ‘headphone disco’ with the music broadcast live over the airwaves by the DJ’s to the audience assembled at the venue. The Bumper 2 Bumper name was inspired by a lyric taken from the legendary Sultans of Ping song “Where’s Me Jumper?” from the early 1990s.

“It’s a unique event in that there are few radio station events where the entire audience turns up with a radio and is tuned in and listening for the duration of the event” said Brian Daly, Marketing Manager for Phantom 1052, “Plus it’s great fun … watching the crowd dance in silence and then singing song choruses in unison!”

Now in its third year, this year’s event took place on May 8th at Meeting House Square in Dublin’s Temple Bar district.  DJs on the night were Jim Carroll and Michelle Doherty who broadcast live across the airwaves from the venue.  Patrons at the venue and listeners at home were able to interact with the DJs via Twitter and SMS.

Phantom 105.2 is the home of rock in Dublin and is available in Dublin on 105.2FM, nationwide on UPC Digital channel 935, online at www.phantom.ie and via iPhone devices worldwide!

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Written by Brian Daly | 18 May 2010

Press Release

Dated: May 18th, 2010.  For immediate release.

Phantom celebrates Ten Thousand Downloads of its iPhone App!

Phantom 105.2 is celebrating its 10,000th download of its app from the iTunes store!  The free radio app for the iPhone and iPod devices has been available since late last year.

“Upon reaching this milestone, one of the things that we have been delighted with is the high level of interaction between app users and the station” said Brian Daly, Phantom’s Marketing manager “With the inbuilt contact form and Twitter feed, users are engaging with presenters as they listen”.

Phantom has also released some stats on the usage of the app itself. Although the app has been downloaded and enjoyed by Phantom fans in sixty countries on five continents, 85% of app usage is from users located within the Republic of Ireland.  Average time spent using the app varies from a few minutes up to 45 minutes depending on whether the user is streaming over a mobile network or wi-fi.  Interestingly, almost 2% of users are using their device “as Gaelige”!

“We have a new release of the app planned for the summer” said Daly, “This will provide additional listener enhancements and will also offer sponsorship opportunities for brands.  We believe that it is a unique opportunity for a brand to have a presence in an app on a device that is simply loved by their owners.”

The Phantom 105.2 app was developed by All In Media ('AIM'), a leading developer of mobile and interactive applications for radio stations across the world.  Its key features are live streaming with ‘now playing’ information, Twitter feed and studio contact form.  The app allows background listening meaning that other device functions can be used while listening to the station

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Phantom 105.2 is the home of rock in Dublin and is available in Dublin on 105.2FM, nationwide on UPC Digital channel 935, online at www.phantom.ie and via iPhone devices worldwide!

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Editors Notes:

Downloading the Phantom 105.2:
The Phantom 105.2 app is available free of charge for compatible Apple iPhone and iPod Touch devices in all territories worldwide via the iTunes store.  Users can simply search for “Phantom 105.2” in the iTunes app store from their mobile device or computer and download immediately.

About AIM:
All in Media is a technology company that operates in the radio sector and has offices in the UK and Australia. They provide software solutions to radio stations for managing their interactive services across FM, DAB, online and mobile platforms. AIM software powers DAB text and slideshow services, online multimedia players and iPhone applications.  Their clients include market-leading broadcasters in Europe and Australia including Phantom 105.2  For Further information on AIM contact Chris Gould on +44 (0)7802 518 570 or visit www.thisisaim.com

About the Usage Statistics:
Usage statistics are based on anonymous data from Google Analytics.

Written by Brian Daly | 17 May 2010

Continued Listenership Growth At Phantom

13th May 2010 - Phantom 105.2, the home of rock in Dublin is pleased to announce that the latest listenership figures released this afternoon confirm that year-on-year we have increased our weekly reach by 5.5%*.

Significantly, Phantom has also increased its weekly and daily reach in the key 25-34 year old segment.  Weekly reach increased by almost 16%** and daily reach experienced a year on year growth of 55%** in this key demographic.

“We are very happy to see continued audience growth at Phantom” said CEO, Ger Roe, “particularly in the 25-34 year old demographic. The growth in this sector proves that Phantom is a key station for advertisers targeting an audience that is young, affluent and innovative.”
 
Phantom 105.2 is the home of rock in Dublin and is available in Dublin on 105.2FM, nationwide on UPC Digital channel 935, iPhone and online at www.phantom.ie

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* Source: JNLR- Apr ’08-Mar ’09 (Published May ’09) V JNLR- Apr ‘09 to Mar ’10 (Published May ’10).  All adults weekly reach in Co. Dublin (year on year).

* Source: JNLR- Apr ’08-Mar ’09 (Published May ’09) V JNLR- Apr ‘09 to Mar ’10 (Published May ’10).  25-34 year old weekly and daily reach In Co. Dublin (year on year).

Vacancy: Sales Manager
Date Posted: 29 April 2010

Phantom 105.2 is looking for a Sales Manager to perform a lead role in our sales department, selling to direct clients and managing agency sales activities. The position would suit a highly motivated individual with a desire to work in a fast paced and challenging environment.

Candidates must have a solid background in media sales with experience of radio sales being a distinct advantage.  An attractive remuneration package is on offer for the successful candidate.

Please forward applications to Ger Roe, Phantom 105.2, 73 North Wall Quay, Dublin 1 Or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The closing date for applications is Friday May 14th – Phantom 105.2 is an equal opportunities employer.